The professional research project (PRP) encourages students to study intensively a topic agreed with a supervisor, and so develop skills and experience which can be applied in work placements or further graduate work (equivalent to around 10,000 words). Students apply their knowledge from across the fall and spring semesters to researching and developing a project, which may relate to the internship.

The objective of this PRP was:

• To undertake independent/autonomous research on a professional topic which makes a valuable contribution to the field (Advertising and Public Relations).

• To demonstrate a sophisticated critical awareness of ways of evaluating what can be
  achieved through the use of advertising and PR.